Weddings have the potential to be one of the most stressful events in a persons life. The coordination required to make everything perfect is a heavy burden, especially when you are the groom and want to make your fiancée happy by delivering the wedding of her dreams. Yes, that sounds very stereotypical but I guarantee you every man does everything in his power to make sure his wife-to-be is happy. This usually leaves the groom with only one very important decision to make…what the men are going to wear. A bride may have opinions on what suits are worn, but I know from personal experience that most ladies know very little about menswear.
When men are left to make decisions about suits, it seems like an easy task…but that is so far from the truth. My husband is going to be in a wedding next month, and all of the groomsmen were struggling to find the right style suits that fit them properly and look great. It was Bryan’s goal to find a suit that would not only work for the wedding, but that he could continue wearing for years to come. This is where Indochino comes in. Indochino offers attractive custom made suits for men. I know that probably doesn’t sound exciting to us ladies, but to the men in our lives buying a suit is one of the most thrilling things they can do. A unique service that Indochino provides is for weddings, Indochino Weddings help grooms coordinate all of their groomsmen in the same style/color of suit so the wedding day is perfect. Indochino Weddings provide easy planning, matching outfits, and wedding stylists. Talk about taking the stress out of a wedding!
I bet some of you are wondering how you can order a custom suit online. I was curious about this as well until we started the process, but it is really unique and easy to use. Indochino’s website takes you step by step and shows you videos of how to properly measure yourself. I helped Bryan through this process, which made it more accurate. The entire process took less than 15 minutes, and I was amazed by how many areas needed measuring.
The measurement profile is what we started with, entering Bryan’s height, weight, and age. This helped the smart Indochino site predict some of the measurements before we actually took them. It was pretty entertaining seeing how accurate (or not) the predictions were.
The Body Shape step was really interesting. This was one of those little details I never realized was important when finding a good suit to wear. As you can see above there are numerous combinations for shoulders, chest, stomach, and posture. This is a huge reason why it is so difficult for most men to find good suits right off of the rack.
I wanted to show the Jacket/Shirt Length step as an example of how the measuring works. Indochino shows a easy to follow video to help their customers provide accurate measurements. See the dial on the bottom left? This was always set to a measurement (the predicted measurements) and this was actually spot on for Bryan’s suit.
After all of the measurements are submitted, then the anxious waiting begins. At least that is how I believe it felt for Bryan to wait for his suit to be made. Just this morning he was super excited because his suit was shipped.
Having a suit is extremely important to Bryan. There have been multiple triggers in his life that have inspired him to improve the way he dresses. Over the last six months he has lost about 50 pounds. The extreme change in body shape made him want to dress better. For the last five years the combination of college, work, and being a dad made him become lazy in the way he dresses. Before his lifestyle change, and the invitation to be in his cousin’s wedding, he would wear basketball shorts and a t-shirt when he wasn’t dressed for work.
Getting a suit not only made him feel great, but he felt a huge amount of relief because for a while he felt like he couldn’t get a suit that looked good on him. Because of his different body shape (having broad shoulders being one of them) off the rack suits always looked boxy and oversized. This was causing a lot of stress because the wedding was coming up soon. Indochino solved one of the worst problems men can have. Now Bryan feels like he can continue to grow his wardrobe and dress more professional and grown up.
Bryan also commented on a few of his favorite customizations that Indochino offers.
- Suit customizations including the lapel, jacket vents, jacket buttons, jacket lining (which I’ll go into more detail later), and monogram.
- The Monogram. Every Indochino customer has the option to have something special written on the inside of the jacket. Bryan chose to honor his first custom suit by having “Custom made for Bryan Say” on the inside in white.
- The lining was something Bryan did for me. I’ve always wanted to see him in purple, so he made his jacket lining Purple Bemberg. It is such a rich purple, I cannot wait to see it in person.
The hardest part for Bryan was choosing which suit to have made, but he decided on the Essential Charcoal Suit.
What makes Indochino so great? (Besides the fact that every suit is custom made for the man who orders it?) They offer free shipping worldwide and a $75 credit if you need the suit altered after it is received. If your local tailor says your suit is unalterable, Indochino will remake it for free. You can read more about these policies here. You will not find a company more dedicated to their customers than Indochino.
Keep an eye out for my next post covering Bryan in his suit, as well as the wedding itself!
Remember, if you have a son or husband who has special events coming up Indochino is a great way to get them suited up nicely.
What suit would your husband or son pick if they were to buy one?

























Wow, I had no idea so much measuring went into buying a suit. That probably explains why my husband has never bought one. Even for our wedding he just grabbed a cheap one off the rack.
I love that each suit is custom made!
My sister is getting married next month. This might be the perfect time for my husband to buy a new suit!
Before my husband retired he hated suit shopping because it meant work. He would rather be playing
Fit makes a huge difference in how a suit looks. @Catherine – yep, it’s a lot of measurements but the results will be worth it. Also, once you get them down unless you gain/loose a lot of weight you can order more suits on the same measurements.
We run a similar business and look at our suits as an investment that you can keep and wear for years.